•
Vary paragraph lengths to help readers keep track of where they
are on the page.
•
Keep most paragraphs to five lines or less to help prevent long
text blocks from tiring or intimidating readers. Mixing line
lengths within a paragraph also helps.
•
Match your typeface to the subject. For example, Zapf Chancery is
perfect for formal invitations, while Helvetica Bold works
better for EXIT signs.
•
Use white space (wider margins, more space between section
headings and paragraphs, etc.) to decrease a cluttered, heavy text
look.
These suggestions will work well in most cases. Your printer and
Adobe PostScript make it easy for you to test these tips and select the
ones that work best for your particular job.
A-20 Application Notes and Page
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