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Bold, demi, medium, and light forms are created by varying the
stroke weight (density) of character lines. For example, the following
note has a bold italic introduction to draw attention, but the body text
switches back to a medium weight (sometimes referred to as Roman)
format for easy readability.
Note: Although forms may be combined such as a bold italic
versions, if you change form too often within a document,
the forms tend to lose the power to draw attention and end up
with a cluttered appearance.
Other Elements of Design
Other elements of design include orientation, pitch, point size, and
spacing.
Orientation
The terms portrait and landscape orientations come from the art
world and indicate the direction of a picture or copy on the page.
Usually portraits are narrow in width and long in length while
landscapes are wider across and shorter in length. The same is true
when you print from your printer. Copy across the narrow direction
of the page is in portrait orientation which is used for most business
letters. Landscape orientation goes across the wide dimension of the
page and is used often for spreadsheets and graphs.
Portrait
_______________________________________ Imaging Basics 7-17
Landscape
Fig. 7.4 Page Orientations
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Troubleshooting
