MACROMEDIA DIRECTOR MX 2004-DIRECTOR SCRIPTING Reference page 155

QUOTE
Usage
--Lingo syntax
QUOTE
// JavaScript syntax
\"
Description
Constant; represents the quotation mark character and refers to the literal quotation mark
character in a string, because the quotation mark character itself is used by Lingo scripts to
delimit strings.
Example
This statement inserts quotation mark characters in a string:
-- Lingo syntax
put("Can you spell" && QUOTE & "Macromedia" & QUOTE & "?")
// JavaScript syntax
put("Can you spell \"Macromedia\"?");
The result is a set of quotation marks around the word Macromedia:
Can you spell "Macromedia"?
QUOTE 155