Advertisement
8.05
Brochures, Postcards and Inserts: Charts
Typography
All copy should be presented in GE Inspira. Bolding, italics,
capitalization and highlighting are design devices that can be
used in direct response. Don't use more than 4 font styles on
these types of components to avoid clutter.
Copy can be centered or justifi ed in any way necessary to clearly
present information.
"Highlighting" techniques can be used to draw the reader's eye to
very specifi c points and diff erentiated benefi ts (e.g., savings).
Color
Charts should have a dominant color that matches the
Monogram and headlines. But both tints and secondary colors
can be used from the approved GE color palette to break up
heavy copy for easy navigation of information.
In-Market Testing
Testing of alternate fonts is limited only to handwritten fonts.
The use of handwritten fonts on an insert, such as a lift note,
is appropriate in select test markets where it is intended to
stimulate call-to-action, to highlight important product or service
benefi ts or as a "personalized message" to encourage response.
Tests should be limited to where results can be compared against
creative that complies with current brand guidelines.
Indiscriminate use of alternate fonts is discouraged and GE
Inspira should be used in all direct communications.
In-market test sample of a handwritten
lift note.
Direct Response Communications
Version 2.0
Page 99
GE Money
Preferred use of color on chart to
increase readability.
Simplify your life...
Here's an example of what one of our loan solutions
could mean to your monthly bottom line.
Total of
Total Monthly
Debt
Balance
Payments
Credit Card
$5,267
$105
Personal Unsecured Bank Loan
$8,996
$209
Department Store Credit Card
$3,400
$68
Auto Loan
$12,400
$292
Home Improvement Loan
$7,937
$105
First Mortgage
$110,000
$769
Total Before
$148,000
$1,548
Total After GE Money
Loan Solution
$155,000
$1.030
<
Save $518 per month ―
$1,548
that's over $6,000 in
monthly payments
$1,030
the fi rst year!
Other programs may
lower your payments
Current
Total Monthly
even more!
Monthly
Payment After
Payment
Home Loan from
GE Money
(1)
The Bank Card payment is based on APR of 13.00%
(2)
The Personal Unsecured Bank Loan payment is based on an APR of 13.98%
(3)
The Department Store Credit Card payment is based on an APR of 20.65%
(4)
The Auto Loan payment is based on an APR of 6.16%
(5)
The Home Improvement Loan payment is based on an APR of 9.92%
(6)
The First Mortgage Loan payment is based on an APR of 7.50%,
GE Money does not escrow tax and insurance payments.
(7)
GE Money loan payment example: On a loan of $155,000 (which
includes $4,995 closing costs fees fi nanced and $2,005 cash-out, 30 year
(360 payments), fi rst mortgage of 7.31% APR nominal rate of 6.99%,
monthly payments would be $1,030.18 (principal and interest only),
assuming home has $45,000 additional equity.
Rates are shown for illustration purposes only. The rate for which you qualify will
be based on your current fi nancial situation. While the monthly payment may be
lower, the term of the loan may be longer than the current terms of the loans being
consolidated.
©2005 GE Money Bank
GE Money is a trade name
PR PQ-O6O5-L
for GE Money Bank Member FDIC
Use of lines in chart and use of too many
colors detracts from the GE look and feel.
Simplify your life...
Here's an example of what one of our loan solutions
could mean to your monthly bottom line.
Total of
Total Monthly
Debt
Balance
Payments
Credit Card
$5,267
$105
Personal Unsecured Bank Loan
$8,996
$209
Department Store Credit Card
$3,400
$68
Auto Loan
$12,400
$292
Home Improvement Loan
$7,937
$105
First Mortgage
$110,000
$769
Total Before
$148,000
$1,548
Total After GE Money
Loan Solution
$155,000
$1.030
$1,548
$518
Save
per month
$1,030
Other programs may
lower your payments
even more!
Current
Total Monthly
Monthly
Payment After
Payment
Home Loan from
GE Money
(1)
The Bank Card payment is based on APR of 13.00%
(2)
The Personal Unsecured Bank Loan payment is based on an APR of 13.98%
(3)
The Department Store Credit Card payment is based on an APR of 20.65%
(4)
The Auto Loan payment is based on an APR of 6.16%
(5)
The Home Improvement Loan payment is based on an APR of 9.92%
(6)
The First Mortgage Loan payment is based on an APR of 7.50%,
GE Money does not escrow tax and insurance payments.
(7)
GE Money loan payment example: On a loan of $155,000 (which
includes $4,995 closing costs fees fi nanced and $2,005 cash-out, 30 year
(360 payments), fi rst mortgage of 7.31% APR nominal rate of 6.99%,
monthly payments would be $1,030.18 (principal and interest only),
assuming home has $45,000 additional equity.
Rates are shown for illustration purposes only. The rate for which you qualify will
be based on your current fi nancial situation. While the monthly payment may be
lower, the term of the loan may be longer than the current terms of the loans being
consolidated.
©2005 GE Money Bank
GE Money is a trade name
PR PQ-O6O5-L
for GE Money Bank Member FDIC
Advertisement
