GE Brand Expression Guidelines Direct Response page 24

2.03 Monogram: Limited Space Lock-up ― Low Brand
Awareness Markets
This page shows the lock-up version of the Monogram and "GE"
in limited space situations in Markets where awareness of the
GE Brand is low.
Example 1 illustrates the lock-up size and position. Establish the
Monogram size. The cap height of "GE" is one-third the diameter
of the Monogram. "GE" is set 15% of the diameter size away
from the right of the Monogram. Center "GE" vertically to the
right of the Monogram.
Example 2 illustrates the rules for clear space. Maintain a
minimum clear space of 12.5% of the diameter of the
Monogram around the lock-up.
Refer to the Color Migration Strategy Matrix in Section 4.0 for
correct color guidelines.
Note The minimum allowed size of the Monogram is 0.25 inches
in diameter.
Direct Response Communications
Version 2.0
Page 24
Example 1
Spacing = 15% Monogram diameter
33%
GE
33%
33%
The cap height of the letters "GE" is 33%
or one-third the diameter of the Monogram.
Example 2
GE
Minimum clear space = 12.5%
of the diameter of the Monogram.
Center