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2.05
Monogram: Improper Use (continued)
17. Don't use architecture without the presence of the
Monogram.
18. Don't use the Monogram more than once per piece (e.g.
letterhead) or spread (e.g. inside spread on a brochure).
19. Don't center justify Monogram
20. Don't use diff erent colors within the Monogram and
architecture lock-up.
21. Don't align Monogram and architecture to the right.
17.
GE
Equipment Services
July 30, 2005
Mr. John Smith
V.P.
ABC Company
123 Any Street
Anytown, NY 10000
Dear Mr. Smith,
GE Makes Plant Hire Easier
As part of our drive to make hiring plant easier, GE recently introduced three new service off erings designed to
enhance transparency and increase the level of fl exibility available to you.
From June 1
st
2005, GE introduced:
Fair's Fair
-
Damage at £50 or below will incur no charge
o
-
Collect & Save
Save up to £80 on 14 day's hire by collecting & returning specifi c equipment to our depot
o
-
5-4-5 Loyalty Award
5% rebate on incremental spend over 12 months starting June 2005
o
In developing these new off ers, GE recognises that you operate in some of the most challenging environments
every day where inadvertent bumps and grazes are going to happen. We also understand that being fl exible
can be the diff erence between on time completion & fi nancial penalties.
By placing you and your needs at the centre of our business, we believe this helps to develop long-term
relationships that benefi t both parties and create the right environment for growth.
We would very much welcome an opportunity to discuss how our new and existing services might help you
and your business. Therefore, our local sales manager will be contacting you shortly to discuss any plans or
requirements you might have in the near future.
Meantime, should you have any questions or concerns, please contact your local depot (numbers can be
found on the back of the enclosed leafl et) or email us at planthireinfo@ge.com - we hope to hear from you
soon.
Yours faithfully/sincerely
Martyn Durran
Head of Sales
Direct Response Communications
Direct Response Communications
Version 2.0
Page 27
18.
www.geplanthire.com
GE imagination at work
19.
GE
Equipment Services
20.
20.
GE
Equipment Services
21.
21.
GE
Equipment Services
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