GE Brand Expression Guidelines Direct Response page 11

1.04 Brand Architecture: GE Solution Platforms (continued)
Listed here and on the previous page are the 120+ Solution
Platforms associated with GE Markets and Businesses from
Sections 1.02 and 1.03.
Direct Response Communications
Version 2.0
Page 11
GE Industrial
Advanced Materials
Silicones
Quartz
Ceramics
Quartz & Ceramics
Sealants & Adhesives
Consumer & Industrial
Appliances
Lighting (Consumer)
Lighting (C&I)
Electrical Distribution
Motors
Supply
Multilin
Power Controls
Large Motors & Generators
Motors & Controls
Commercial & Industrial Lighting
Equipment Services
Asset Intelligence
Trailer Fleet Services
Modular Space
Rail Services
TIP Trailer Services
TLS Vehicle Rental
Plant Hire
Penske Truck Leasing
GE SeaCo
Fanuc
GE Fanuc Automation
Inspection Technologies
Plastics
Resins
Specialty Film & Sheet
Automotive
Polymershapes
Security
Networked Solutions
Engineered Systems
Homeland Protection
Sensing
GE Infrastructure
Aviation
Aviation
Commercial Aviation Services
Transportation Finance
Energy
Gas Turbine
Steam Turbine
Generators
Hydro
Aero
Nuclear
Cleaner Coal
Wind
Solar Technologies
Power Generation
Rentals
Environmental Services
Optimization & Control
Transmission & Distribution Services
Energy Financial Services
Oil & Gas
Units
Global Services
Pipeline Solutions
Turbo Compression
Plant Integration
Plant Equipment
Transportation
Locomotive
Parts & Services
Global Signaling
Advanced Communication Systems
Rail Solutions
Mining
Drilling
Wind
Water & Process Technologies