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2.01
Monogram: Overview
The GE Monogram reflects our heritage, and lays a solid
foundation for our future. Its consistent look across all applications
embraces a wide color palette, and reflects our customer-centric
philosophy of being friendly, open, approachable and a part of the
world we live in.
The Monogram is the key element in the new brand expression
system, and consists of two parts: the cursive and historic
"GE" letterforms and the stylized circle. These elements always
appear in a fixed size and position relationship that does not
change. Regardless of region, local language, or language of the
application (brochure, advertising, stationery), never translate the
"GE" letterforms in the Monogram into another language. Do not
recreate it.
There is only one version of artwork for the Monogram. Use it for
both positive and negative applications. Artwork is supplied as
an Encapsulated PostScript file (EPS), and can be downloaded in
black, white and all the colors of our palette. Do not change or
modify the Monogram.
Direct Response Communications
Version 2.0
Page 19
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