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GE Brand Expression Guidelines Direct Response page 41

Version 2.0 (december 21, 2006)

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4.06
Color Palette: "Bright" Color Breakdown
Print use:
Print use:
Pantone 7455
Pantone 260
C 80
C 52
M 53
M 100
Y 0
Y 0
K 0
K 26
TOYO CF0444
TOYO CF0971
Electronic use:
Electronic use:
R 65
R 95
G 87
G 0
B 173
B 95
HEX# 3E57AD
HEX# 5F005F
PANTONE® The colors shown throughout these and all GE guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standards. Consult current
PANTONE® Publications for accurate color. PANTONE® is the property of Pantone, Inc.
TOYO 94 COLOR FINDER 1050 The TOYO references should be used as a guide. Where possible use Pantone to match colors. © 1998, 2002 TOYO INK MFG. CO., LTD. All rights reserved.
Direct Response Communications
Version 2.0
Page 41
Print use:
Print use:
Pantone 485
Process Cyan
C 0
C 100
M 95
M 0
Y 100
Y 0
K 0
K 0
TOYO CF0100
TOYO CF0383
Electronic use:
Electronic use:
R 225
R 0
G 0
G 153
B 0
B 255
HEX# E10000
HEX# 0099FF
Print use:
Print use:
Pantone 144
Pantone 376
C 0
C 50
M 48
M 0
Y 100
Y 100
K 0
K 0
TOYO CF0154
TOYO CF0245
Electronic use:
Electronic use:
R 255
R 101
G 125
G 184
B 0
B 33
HEX# FF7D00
HEX# 65B821
Print use:
Pantone Black 6
C 0
M 0
Y 0
K 100
TOYO CF0946
Electronic use:
R 0
G 0
B 0
HEX# 000000

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