GE Brand Expression Guidelines Direct Response page 9

1.03 Brand Architecture: GE Businesses
Level 3 states the specific Business within the Market. Of the 5
Markets that may use the GE Brand, this level consists of one of
GE's 29 business entities as listed here under the appropriate
GE Markets. Use of the Business name is optional and should be
confirmed with your business leader. It is acceptable to use both
the Market name and the Business name together.
Business names always appear in English. Do not translate a
Business name into a local language.
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GE Commercial Finance
Capital Solutions
Corporate Financial Services
Healthcare Financial Services
Insurance Solutions
Real Estate
GE Consumer Finance
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GE Healthcare
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Technologies
Diagnostic Imaging
Clinical Systems
Information Technology
Services
GE Industrial
Advanced Materials
Consumer & Industrial
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Fanuc
Inspection Technologies
Plastics
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Sensing
GE Infrastructure
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Commercial Aviation Services
Energy
Energy Financial Services
Oil & Gas
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Water & Process Technologies