GE Brand Expression Guidelines Direct Response page 58

6.04 Imagery: Photography Cut-Outs
Where possible, use cut-out versions of photographs on white
backgrounds, or close-cropped photos. Use non-cut-out imagery to
show benefi t or emotion in relation to environment or to support the
proposition.
Non-cut-out images should not bleed. When an image does not
extend to the margins, use the center line as a guide for position.
When cut-outs do not bleed off a page, use the center line as a
guide for position. Do not use key line art around any photographs.
Feathered edge photography is discouraged and should be phased
out of communication.
Imagery bleeds off three edges.
GE GE
Energy Energy
Mr. John Smith Mr. John Smith
V.P. V.P.
ABC Company ABC Company
123 Any Street 123 Any Street
Anytown, NY 10000 Anytown, NY 10000
Refreshing ideas Refreshing ideas
to save you time and money. to save you time and money.
Dear Mr. Smith, Dear Mr. Smith,
Energy Solutions by GE provides temporary water chilling and air conditioning Energy Solutions by GE provides temporary water chilling and air conditioning
rental solutions to help you meet your seasonal challenges. rental solutions to help you meet your seasonal challenges.
It may be worth 15 minutes of your time to contact GE if any of these It may be worth 15 minutes of your time to contact GE if any of these
situations sound familiar: situations sound familiar:
• • You've outgrown your process cooling capacity. You've outgrown your process cooling capacity.
• • You need supplemental comfort cooling due to expansion or change You need supplemental comfort cooling due to expansion or change
in process. in process.
• • Production capacity limitations are delaying a new product release. Production capacity limitations are delaying a new product release.
Cooling solutions from GE can put control back in your hands. Please take a Cooling solutions from GE can put control back in your hands. Please take a
few minutes to look through the enclosed materials and then contact us to few minutes to look through the enclosed materials and then contact us to
learn how we can customize a solution to save you time and money. learn how we can customize a solution to save you time and money.
Sincerely Sincerely Sincerely Sincerely
Bob Newton, Bob Newton,
Sales Manager Sales Manager
Energy Solutions by GE Energy Solutions by GE
P.S. You can contact a GE representative at P.S. You can contact a GE representative at
1-877-555-5555 or visit gepower.com/rentals. 1-877-555-5555 or visit gepower.com/rentals.
imagination at work imagination at work
Direct Response Communications Direct Response Communications Direct Response Communications
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Imagery uses center line as a guide.