GE Brand Expression Guidelines Direct Response page 73

8.02 Envelopes: Design Devices (continued)
The new GE Brand Guidelines for packaging provide inspiration
for use of organic, circular designs to increase appeal of
envelopes.
Circular call-out devices anchored against a background color
should always contain a feature, benefi t or off er to drive open
rates.
For additional design fl exibility, DR Marketers may apply
radiating lines to circular call-outs in full color or tint and will
provide consistency across branded communications in our
businesses and product packages.
Radiating lines should only be applied to circular objects.
Direct Response Communications
Version 2.0
Page 73
Color and tinted radiating lines. Radiating lines in white on circular call-out.
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Special
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see inside...