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8.07
Electronic Direct Response: Subscribed Newsletters
Electronic newsletters should combine design standards from
both website design and direct response marketing ― particularly
since most e-newsletters link directly to GE websites. The following
are directional guidelines, in addition to those contained in the
Newsletter guidelines (check Brand Central).
• GE Inspira is a proprietary typeface and likely not recognized by
most personal computers. Therefore, Arial font is recommended
in communications.
• Design navigation bars within newsletters to visually resemble
those used on GE websites.
• Ideally, visual images in the headline or opening section of an
e-newsletter are cropped and in the style defi ned by the
advertising guidelines.
• Copy and headlines should be justifi ed to the left. Use of
sidebars for navigation, surveys, and search functioning should
be located to the right, similar to direct response letters.
• Where there are inset photos or links, position these so that
copy can be justifi ed left.
• Use of organic shapes as design elements and call-out boxes is
encouraged.
Direct Response Communications
Version 2.0
Page 107
Use of three font styles in newsletter name
detracts from recognition impact of GE
Inspira font.
From:
GE – Trailer Fleet Services
Sent: Wed 1/1/2006 12:00 PM
To:
John A. Sample
CC:
Subject:
Your monthly e-news update
December 2005
On
Move
the
Trailer Fleet Services e-news update
trailerservices.com
Get A Quote
Buy Equipment
Remarketing Deals
Locate a Branch
OntheMove Archives
PRODUCT NEWS
IN THIS ISSUE
Is your cargo on track?
PRODUCT NEWS
When your customer's cargo is at a standstill so is your business - that's why
- Is your cargo on track?
it's essential to track your trailers' whereabouts. With GE's VeriWiseTM Asset
ASK AN EXPERT
Intelligence you can monitor, manage and optimize your trailer fleet - whether
- Outsourcing your trailer
you rent, lease or own your trailers.
maintenance
INDUSTRY RESOURCES
Want to learn more? View this short video about how VeriWiseTM Asset
- Things to do this month
Intelligence can drive more revenue to your bottom line
- Olympic Games
Sweepstake update
click here to view the video
Ask An Expert
Which issue in the trucking
industry has your company
GE Industry experts answer your fl eet management questions
the most concerned?
Ask an expert question: I've heard a lot lately about outsourcing trailer maintenance, but in
Driver shortage
order to change my company's maintenance process I need to learn more about the advan-
Fuel / Diesel prices
tages. Will outsourcing really save me money and time?
Keeping up with technology
advancements
Jeff Ballew, Maintenance Management product manager, answers:
Many of our leasing customers are facing the same question of whether or
Equipment upgrades and
not to outsource the maintenance of their trailer fleet. There are also many
remarketing old units
companies that own their own fleet and have turned to outsourcing because
Maintaining & extending life
maintenance has simply become a distraction from their core business
of fleet
– such as operating a retail store chain.
Vote
One of the first things to evaluate is the location of your distribution and maintenance
facilities in relation to your routes. Will you be able to maintain your trailers cost-effectively
when they are on the road and far away from your distribution facilities?
Outsourcing with a nationwide vendor that has remote locations throughout the country or
offers mobile maintenance units ensures that your trailers are maintained in a timely manner
– with little downtime. With the challenges of the driver shortage and rising fuel costs
impacting fleets this can be another important way to help reduce costs and keep your
trailers on the road...
click here to read more
Here, lines are narrow and the box has
rounded corners. All copy is in Arial. Copy
is justifi ed left and inset square-cut images
don't interfere with justifi cation.
From:
GE – Trailer Fleet Services
Sent: Wed 1/1/2006 12:00 PM
To:
John A. Sample
CC:
Subject:
Your monthly e-news update
On the Move
Trailer Fleet Services e-news update
December 2005
trailerservices.com
Get A Quote
Buy Equipment
Remarketing Deals
Locate a Branch
OntheMove Archives
Is your cargo on track?
IN THIS ISSUE
Product News
When your customer's cargo is at a standstill so is your business — that's why it's
- Is your cargo on track?
essential to track your trailers' whereabouts. With GE's VeriWiseTM Asset
Ask An Expert
Intelligence you can monitor, manage and optimize your trailer fleet — whether you
- Outsourcing your trailer
rent, lease or own your trailers.
maintenance
Industry Resources
Want to learn more? View this short video about how VeriWiseTM Asset Intelligence
can drive more revenue to your bottom line
- Things to do this month
- Olympic Games
click here to view the video
Sweepstake update
Which issue in the trucking
Ask An Expert
industry has your company the
most concerned?
Ask an expert question: I've heard a lot lately about outsourcing trailer maintenance, but in order to
Driver shortage
change my company's maintenance process I need to learn more about the advantages. Will out-
sourcing really save me money and time?
Fuel / Diesel prices
Jeff Ballew, Maintenance Management product manager, answers:
Keeping up with technology
Many of our leasing customers are facing the same question of whether or not to
advancements
outsource the maintenance of their trailer fleet. There are also many companies
Equipment upgrades and
that own their own fleet and have turned to outsourcing because maintenance has
remarketing old units
simply become a distraction from their core business – such as operating a retail
store chain.
Maintaining & extending life
of fleet
One of the first things to evaluate is the location of your distribution and maintenance facilities in
relation to your routes. Will you be able to maintain your trailers cost-effectively when they are on the
Vote
road and far away from your distribution facilities?
Outsourcing with a nationwide vendor that has remote locations throughout the country or offers
mobile maintenance units ensures that your trailers are maintained in a timely manner – with little
downtime. With the challenges of the driver shortage and rising fuel costs impacting fleets this can be
another important way to help reduce costs and keep your trailers on the road...
click here to read more
This version minimizes use of lines, and
incorporates an organic shape to draw
attention to the survey.
From:
GE – Trailer Fleet Services
Sent: Wed 1/1/2006 12:00 PM
To:
John A. Sample
CC:
Subject:
Your monthly e-news update
On the Move
Trailer Fleet Services e-news update
December 2005
trailerservices.com
Get A Quote
Buy Equipment
Remarketing Deals
Locate a Branch
OntheMove Archives
Is your cargo on track?
IN THIS ISSUE
Product News
When your customer's cargo is at a standstill so is your business - that's why
- Is your cargo on track?
it's essential to track your trailers' whereabouts. With GE's VeriWiseTM Asset
Ask An Expert
Intelligence you can monitor, manage and optimize your trailer fleet - whether
- Outsourcing your trailer
you rent, lease or own your trailers.
maintenance
Industry Resources
Want to learn more? View this short video about how VeriWiseTM Asset
Intelligence can drive more revenue to your bottom line
- Things to do this month
- Olympic Games
Sweepstake update
click here to view the video
Ask An Expert
Which issue in the trucking
industry has your company the
most concerned?
Ask an expert question: I've heard a lot lately about outsourcing trailer maintenance, but in
order to change my company's maintenance process I need to learn more about the
Driver shortage
advantages. Will outsourcing really save me money and time?
Fuel / Diesel prices
Jeff Ballew, Maintenance Management product manager, answers:
Many of our leasing customers are facing the same question of whether or
Keeping up with technology
advancements
not to outsource the maintenance of their trailer fleet. There are also many
companies that own their own fleet and have turned to outsourcing because
Equipment upgrades and
maintenance has simply become a distraction from their core business – such
remarketing old units
as operating a retail store chain.
Maintaining & extending life
One of the first things to evaluate is the location of your distribution and maintenance
of fleet
facilities in relation to your routes. Will you be able to maintain your trailers cost-effectively
when they are on the road and far away from your distribution facilities?
Vote
Outsourcing with a nationwide vendor that has remote locations throughout the country or
offers mobile maintenance units ensures that your trailers are maintained in a timely manner
– with little downtime. With the challenges of the driver shortage and rising fuel costs
impacting fleets this can be another important way to help reduce costs and keep your
trailers on the road...
click here to read more
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