GE Brand Expression Guidelines Direct Response page 78

8.02 Envelopes: Improper Use
1. Don't use copy that takes up more than 30% envelope space.
2. Don't right justify any copy.
3. Don't violate Monogram, postal indicia or architecture clear
space.
4. Don't use more than two font style devices or font sizes.
5. Don't place copy in more than two locations around address
window.
6. Don't use more than 50% color, unless 100% of the visible
space.
7. Don't use horizontal lines to break copy on envelopes.
8. Don't use more than one color on an envelope.
9. Don't use any type size smaller than 9pt.
10. Don't right justify the Monogram or the tagline.
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