GE Brand Expression Guidelines Direct Response page 97

8.05 Brochures, Postcards and Inserts: Design
Reverse-Out Bar Applications
Our traditional gray bar graphic device was created to contain
supplementary but necessary information relating to legal,
mandatory or country specifi c information.
In direct response applications, DR marketers have the fl exibility
of using horizontal reverse-out bars for motivating conversion or
infl uencing call-to-action.
Maintain correct clear space between the Monogram and any
lock-up relationships.
Always use GE Inspira for copy within the reverse-out bar.
Reverse-out copy in white against a color within the GE approved
color palette.
Marketers have fl exibility to use a font size of their choice
provided it is appropriate and blends well with the overall design
of the package components.
Horizontal reverse-out bars may be located across the top or
bottom of brochures, inserts or postcards and can cover a
maximum of 30% of the total size of the component.
Colored reverse-out horizontal bars on letterhead should be
avoided.
For proper use of traditional Gray Bar applications, refer to the
Advertising Guidelines on Brand Central.
Direct Response Communications
Version 2.0
Page 97
Reverse-out bar with call-to-action.
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