Advertisement
8.03
Letters/Letterhead: Improper Use (continued)
5.
Don't use fl ags or violators on letters.
6.
Don't use more than one color on letterhead, unless using
photography.
7.
Don't use any alternate fonts.
8.
Don't position sidebars on the left side of letters.
5.
GE
Raymond Hulett
127 Southend Blvd.
Lufkin, TX 75901-3927
ACT NOW TO RECEIVE up to 20% SAVINGS
Dear Raymond Hulett:
The standard warranty covering your Hotpoint refrigerator expired quite some time ago.
We want you to enjoy the peace of mind that comes from knowing you are protected...and that you won't
have to pay for any unexpected repairs or needed adjustments. That's why we are giving you this special
opportunity at a special price to protect your refrigerator with a service contract.
It's called Service Protection Plus™ and here are the benefi ts:
•
COMPREHENSIVE COVERAGE – Even the best operating major appliances and home electronics need
occasional repairs and adjustments to stay in top running condition – especially as they grow older.
Today, just one service call alone can easily cost $150 or more! But with Service Protection Plus from
GE, you receive service as often as you need it. Your coverage includes all expenses for functional
replacement parts and labor on repairs to operating components that fail during normal use, with no
deductibles or fees of any kind.
•
PROFESSIONAL, RELIABLE SERVICE – By dialing the toll-free phone number listed on your contract,
you avoid all the guesswork and hassle of choosing a dependable, qualifi ed service provider. We
schedule service promptly – at a time that is convenient for you. Our expert technicians are trained to
repair your brand and model of major appliance or electronics. They use advanced diagnostic tools
and only quality replacement parts, so most repairs are completed in just one visit!
•
IMMEDIATE ACTIVATION – If you return your completed application, or call
toll-free 1-800-626-224, or visit us on-line at www.GEAppliances.com/spp before September 5, 2005.
Direct Response Communications
Direct Response Communications
Version 2.0
Page 89
6.
GE Industrial
Raymond Hulett
127 Southend Blvd.
Lufkin, TX 75901-3927
ACT NOW TO RECEIVE up to 20% SAVINGS
Dear Raymond Hulett:
The standard warranty covering your Hotpoint refrigerator expired quite some time ago.
We want you to enjoy the peace of mind that comes from knowing you are protected...and
that you won't have to pay for any unexpected repairs or needed adjustments. That's why
we are giving you this special opportunity at a special price to protect your refrigerator with
a service contract.
It's called Service Protection Plus™ and here are the benefi ts:
•
COMPREHENSIVE COVERAGE – Even the best operating major
appliances and home electronics need occasional repairs and
adjustments to stay in top running condition – especially as they
grow older. Today, just one service call alone can easily cost $150
or more! But with Service Protection Plus from GE, you receive
service as often as you need it. Your coverage includes all
expenses for functional replacement parts and labor on repairs
to operating components that fail during normal use, with no
deductibles or fees of any kind.
•
PROFESSIONAL, RELIABLE SERVICE – By dialing the toll-free phone
number listed on your contract, you avoid all the guesswork and hassle of
choosing a dependable, qualifi ed service provider. We schedule service promptly – at a
time that is convenient for you. Our expert technicians are trained to repair your brand
and model of major appliance or electronics. They use advanced diagnostic tools and
only quality replacement parts, so most repairs are completed in just one visit!
•
IMMEDIATE ACTIVATION – If you return your completed application, or call
toll-free 1-800-626-224, or visit us on-line at www.GEAppliances.com/spp before
September 5, 2005.
7.
GE Money
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Request up to $25,000
and be out of debt in as little as 36 months
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are
P
No annual fee
thinking about consolidating your credit card bills or taking a dream vacation, you can
now make it happen.
Funds can be deposited
You are pre-qualifi ed* for a Line of Credit from GE Money — with a credit line
directly into your
up to $25,000
and a variable APR as low as 7.99%.
Use your line for anything you
†
†
checking account
want...even to consolidate your bills and be out of debt in as little as 36 months.
P
Yes, it's convenient — there are no lengthy application forms to fi ll out. It just takes
APR as low as
minutes to accept your account by calling 1-800-363-3996. The funds can be
7.99%
†
deposited directly into your personal checking account.
You can get out
Yes, it's fl exible — you can customize your account by requesting the amount you
need as well as the length of your repayment term.
of debt in as little
as 36 months
Of course, the greatest fl exibility is in what you choose to do with your funds.
Consolidate your debt, take a vacation, or cover unexpected expenses...it's up to you.
P
And, as you pay down your account, additional funds are available for your future
Credit lines
needs.
up to $25,000
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up
Use your account
to you!
for anything
Sincerely,
you want
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit
the money directly into your checking account.
* If we determine that you no longer meet our selection criteria for this offer, we may refuse to open an account in your name. To open a
GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a GE Money Line of Credit,
this offer is no longer valid.
**,
,
Please see the reverse side for important conditions to this offer.
w
†
8.
Convenient and Flexible
GE Money
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
• No annual fee
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
and a variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your
†
bills and be out of debt in as little as 36 months.
• You can get out
of debt in as little
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
as 36 months
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
• APR as low as 7.99%
†
Yes, it's fl exible ― you can customize your account by requesting the amount you needas well as
the length of your repayment term.
• Credit lines
If your goal is to eliminate $10,000 of debt,
up to $25,000
†
your strategy might be:
Requested Amount
Request $10,000
• No prepayment
Repayment Term
Request 48 months
penalty
Monthly Payment
$245 (based on a 7.99% APR)
• Use your account
Success!
You could be debt-free in 48 months!
for anything
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
you want
†
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
account, additional funds are available for your future needs.
• Funds can be
deposited directly
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
into your checking
Sincerely,
account
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
†
Based on an APR of 7.99%
w
Advertisement
