GE Brand Expression Guidelines Direct Response page 37

4.02 Color Palette: Overview
The GE Brand expression embraces an intentionally diverse color
palette and reflects our customer-centric philosophy of being
friendly, open and approachable. A primary objective of our brand
expression is to create a light, bright impression of GE, and our
color philosophy calls for using color liberally throughout all of our
communications.
There are 14 colors in GE's color palette. Associating GE with
our approved color palette will contribute to an image of energy
and vitality. Therefore, the use of color and white backgrounds is
encouraged whenever and wherever possible for DR. However, it
is acknowledged that in some DR situations, either strategically or
due to cost constraints, black may be used as a color.
We do not color code our Businesses, our products or our
service offerings; rather, the palette comprises bold, bright
and optimistic colors that each Market may use depending
on the context and tone of the application.
"Bright" Color Palette
"Light" Color Palette
Direct Response Communications
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Pantone: 7455 Pantone: 260
Pantone: 7530 Pantone: 7445
Pantone: 485 Process Cyan
Pantone: 500 Pantone: 292
Pantone: 144 Pantone: 376
Pantone: 109 Pantone: 557 Pantone: 877 (Silver)
Pantone: Black 6