GE Brand Expression Guidelines Direct Response page 76

8.02 Envelopes: Imagery
Use of cut-out or cropped imagery on envelopes is encouraged. Not
only can it leverage recognition of GE print advertising and literature,
it can be a powerful technique in ensuring the mail is opened instead
of discarded.
Imagery should not cover more than 50% of the visible space on
envelopes.
Direct Response Communications
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Page 76
Cropped photo.
Cropped photo, top and bottom bleed.
imagination at work
Keep options in focus with
Vision Care Advantage by GE.
Cropped photo, right side bleed.
imagination at work