GE Brand Expression Guidelines Direct Response page 38

4.03 Color Palette: Tinting
Monogram and Tint Colors for Brand Architecture
This page shows the approved colors and tints for each color in
the GE color palette. Use tints for Market names only when using
a Business name. If you do not use a Business, do not use a tint
for the Market name.
When using only Level 1 (GE Brand) and Level 2 (Market), all text
prints in 100% of the color you use for the Monogram. When
adding Level 3 (Business), Level 3 text prints in 100% of the color
and Levels 1 and 2 (GE Brand and Market) become a 50% tint of
that color.
On stationery, the only color used for printing the brand
architecture levels is black. Refer to Stationery guidelines on
Brand Central for additional information.
"Bright" Color Palette
"Light" Color Palette
Direct Response Communications
Version 2.0
Page 38
Level 1 (GE Brand) and Level 2 (Market)
print in 100% of the color of the Monogram.
GE Market
Monogram and tagline always print in 100% of the color. All components align flush left.
50% Tint 50% Tint
Pantone: 7455 Pantone: 260
50% Tint 50% Tint
Pantone: 7530 Pantone: 7445
imagination at work
50% Tint 50% Tint
Pantone: 485 Process Cyan
50% Tint 50% Tint
Pantone: 500 Pantone: 292
When adding Level 3 (Business), Level 3 prints in
100% of the color and Level 1 (GE Brand) and
Level 2 (Market) become a 50% tint of the color.
GE Market
Business
imagination at work
50% Tint 50% Tint
Pantone: 144 Pantone: 376
50% Tint 50% Tint
Pantone: 109 Pantone: 557
50% Tint
Pantone: Black 6
50% Tint
Pantone: 877 (Silver)