GE Brand Expression Guidelines Direct Response page 111

9.03 Grids: Construction
To construct a US letter size document in Adobe InDesign or
QuarkXPress, use the measurements shown at right.
This grid is six columns with a gutter of 0.2".
All outer margins are 0.45".
Use a baseline grid for aligning text within the document.
Image/Clear space guide.
Direct Response Communications
Version 2.0
Page 111
Adobe InDesign setup.
Text area/six columns with gutters.
QuarkXPress setup.
0.2"/5mm optional baseline grid. Full grid.