GE Brand Expression Guidelines Direct Response page 5

Introduction to Direct Response (continued)
As our Businesses continue to engage in testing practices, Corporate would like to understand results
that have potential for scalability across all our DR marketing groups. Please forward test results that
prove positive and corresponding testing plans or business cases to brand.ideas@ge.com. This will
help to understand the elasticity of our Brand in DR and how to continue to provide our DR marketers
with updated guidelines and tools to remain competitive.
For any brand guidelines not included here, please refer to B2C/B2B Print Advertising, Online or
Literature Guidelines.
For specific questions regarding these guidelines, contact your Brand or Marketing Communications
Manager, the Brand team at brand.questions@ge.com or visit www.ge.com/brand.
Direct Response Communications
Version 2.0
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