GE Brand Expression Guidelines Direct Response page 16

1.08 Brand Architecture: Improper Use
1. Don't use Level 1 (GE Brand) without Level 2 (Market)
and/or Level 3 (Business).
2. Don't lock Level 4 (Solution Platform) in the upper-left
corner with Levels 1,2 and 3 of the brand architecture.
3. Don't tint Level 1 (GE Brand) or Level 2 (Market) when used
without Level 3 (Business).
4. Don't use diff erent colors for the brand architecture
components.
5. Don't use any font other than GE Inspira for brand
architecture components.
3.
Direct Response Communications
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GE Market
1.
GE
4.
GE Market
Business
2.
GE Market
Business
Solution Platform
5.
GE Market
Business