GE Brand Expression Guidelines Direct Response page 20

2.02 Monogram: Proper Use
Location
Monogram can be set either bottom left, or top left on any printed
material.
Monogram can be placed only once per side, per piece and on
either the front or the back (only as appropriate) of material.
Do not use the Monogram more than once on any application
surface/spread. This includes printed material with detachable
sections.
For specifi c brand guidelines for Monogram use on envelopes,
letters, forms and brochures, please see Section 8.0 Direct
Marketing Components.
Color
When possible, apply the Monogram in color on white
background. When it's neither practical or cost eff ective, apply
the Monogram in black on white background or in white on an
approved GE colored background.
Direct Response Communications
Version 2.0
Page 20
In DR, the Monogram often
appears at the top left of
envelopes and letterhead to
identify sender.
Mr. Bob Smith
Vice President
ABC Company
Anytown, NY 100001
Introducing a cleaner,
greener power machine.