GE Brand Expression Guidelines Direct Response page 95

8.05 Brochures, Postcards and Inserts: Monogram
The Monogram must be justifi ed left and placed either on the bottom
or top of brochures and other inserts. Refer to Sections 2.0 Monogram
and 3.0 Tagline for additional details on proper use and lock-up
relationships with architecture components and tagline.
Direct Response Communications
Version 2.0
Page 95
Monogram top left.
Benefi t from
adding on.
Monogram bottom left.
Service Protection Plus
by GE
Spend time
with each other.
Not a repair man.