GE Brand Expression Guidelines Direct Response page 23

2.02 Monogram: Proper Use (continued)
Monogram and Architecture
Direct response letters are deemed limited space applications
and address text is typically located top left below the GE Brand,
Market and/or Business name.
DR marketers may also apply GE's stationery guidelines to
envelopes and letterhead with respect to brand architecture
levels. In situations where the Monogram is located on the top
left of an envelope or letter, architecture levels 1, 2 and 3 may be
located top right. However all information must be aligned fl ush
left.
For additional details, see the Stationery Guidelines on Brand
Central.
Monogram top left; architecture top right and left justifi ed.
Direct Response Communications
Version 2.0
Page 23
Level 2
Level 1 GE Market
Business
Level 3
This example shows the use of Level 1, GE Brand and Level 2, the Market name.
John Smith
General Manager
Corporate Marketing & Branding
Level 1
GE
Street Address
City, State Postal Code
Country
T 123 456 7890
F 123 456 7890
john.smith@ge.com
The GE Brand appears in the
address text block only. Use the Level 1
GE Brand only once in stationery
applications. Use of the GE Brand
without the Market or Business is only
allowed on stationery applications.
Level 1 Level 2
GE Healthcare
Claire Waxman
Manager
Global Marketing Communications
Street Address
City, State Postal Code
Country
T 123 456 7890
F 123 456 7890
claire.waxman@ge.com