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6.07
Imagery: Improper Use
1.
Don't use feathered edge photography on any material
(envelopes, letters, brochures, etc.).
2.
Don't use key lines around photographs.
3.
Don't bleed non-cut-out images.
4.
Don't use more than one image on DM components.
5.
Don't use imagery that covers more than 50% of a DM
component (e.g., front of brochure, front of envelope).
Direct Response Communications
Version 2.0
Page 61
1.
Convenient and Flexible
GE Money
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are
thinking about consolidating your credit card bills or taking a dream vacation, you
can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit
line up to $25,000
and a variable APR as low as 7.99%.
Use your line for
†
†
anything you want...even to consolidate your bills and be out of debt in as
little as 36 months.
Yes, it's convenient ― there are no lengthy application forms to fi ll out.
It just takes minutes to accept your account by calling 1-800-363-
3996. The funds can be deposited directly into your personal checking
account.
Yes, it's fl exible ― you can customize your account by requesting the
amount you need as well as the length of your repayment term.
Of course, the greatest fl exibility is in what you choose to do with your
funds. Consolidate your debt, take a vacation, or cover unexpected
expenses...it's up to you. And, as you pay down your account, additional
funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It's convenient, it's
fl exible...it's up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
* If we determine that you no longer meet our selection criteria for this off er, we may refuse to open an account in your name. To open a
GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a GE Money Line of Credit, this
off er is no longer valid.
**,
w
,
†
Please see the reverse side for important conditions to this off er.
4.
$500 Cash Back
Get up to
you renovate your kitchen with all
new GE appliances.
Go to www.ge.com to enter before December 10
2. and 3.
GE Money
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
a variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your bills
†
and be out of debt in as little as 36 months.
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it's fl exible ― you can customize your account by requesting the amount you need as well as
the length of your repayment term.
Of course, the greatest fl exibility is in what you choose to do
with your funds. Consolidate your debt, take a vacation, or
cover unexpected expenses...it's up to you. And, as you pay
down your account, additional funds are available for your
future needs.
Call 1-800-363-3996 now to accept your account. It's
convenient, it's fl exible...it's up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
* If we determine that you no longer meet our selection criteria for this off er, we may refuse to open an account in your name. To open a
GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a GE Money Line of Credit, this
off er is no longer valid.
**,
w
,
†
Please see the reverse side for important conditions to this off er.
5.
when
th
!
Convenient and Flexible
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
†
and
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