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1.04
Brand Architecture: GE Solution Platforms
Level 4 contains the Solution Platform. The Solution Platform is the
“offer” to the customer. Solution Platforms are optional and may be
translated into local languages. Listed here and on the next page
are the 120+ Solution Platforms associated with GE Markets and
Businesses from Sections 1.02 and 1.03.
Note This is subject to change. Check Brand Central for updates.
Version 2.0
GE Commercial Finance
Capital Solutions
Fleet Services
Commercial Distribution Finance
Transportation Finance
Corporate Aircraft
Intermediary Funding
Business Financing Solutions
Public Finance
Global Electronics Solutions
Technology Finance
Franchise Finance
Federal Finance
North America Leasing
Dealer Financial Services
Xerox Capital Services
Asia
Mexico & Latin America
Europe
Canada
Access Distribution
Corporate Financial Services
Global Media & Communications
Technology Lending
Telecom Solutions
Telecom Lending
Media Solutions
Media Lending
Technology Solutions
Entertainment Solutions
Entertainment Lending
TMT&E Solutions
TMT&E Lending
Global Sponsor Finance
Commercial & Industrial Finance
Food, Beverage & Agriculture Solutions
Automotive Solutions
Transportation Solutions
Construction Solutions
Aerospace & Defense Solutions
Chemicals Solutions
Steels, Metals & Mining Solutions
Intellectual Asset Management (IAM) Solutions
Paper, Packaging & Forest Solutions
Sports & Entertainment Solutions
Corporate Lending
Restructuring Finance
Retail Finance
Metals Finance
Transportation Funding
Bank Loans
Distressed Debt
Capital Markets
Trade Payables
Trade Services
Trade Distribution Solutions
EUROPE
Working Capital Solutions
Leveraged Finance
Factofrance
Business Finance
Healthcare Financial Services
Life Science Finance
HPSC
Insurance Solutions
Mobile Solutions
Real Estate
Business Property
North America Debt
North America Equity Investments
Specialized Industries
Business Property
REGIONS
Europe, Asia Pacific, Canada, Mexico, United
Kingdom, France, Sweden, Germany, Italy, Central
Europe, Iberia Region, Nordic Region, Spain, Japan,
Korea, Australia, New Zealand, India
GE Consumer Finance
Americas
Asia
Australia
Europe
GE Healthcare
Biosciences/Technologies
Diagnostic Imaging
Clinical Systems
Information Technology
Services
Page 10
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