GE Brand Expression Guidelines Direct Response page 6

1.0
Brand Architecture
1.01 Overview
1.02 GE Brand and Markets
1.03 GE Businesses
1.04 GE Solution Platforms
1.05 Understanding the Architecture
1.06 Lock-up for Levels 1, 2 and 3
1.07 Proper Use
1.08 Improper Use
1.09 Review
Direct Response Communications
Version 1.0
Page 6