GE Brand Expression Guidelines Direct Response page 31

3.03 Tagline: Markets with Limited Recognition of GE
In markets where there is limited recognition of GE, add the
GE Brand to the tagline lock-up, as shown, so that the tagline
text reads "GE imagination at work".
Artwork for each version of the tagline lock-up is supplied as an
Encapsulated PostScript file (EPS) and can be downloaded in
black, white and all the colors of the direct response palette.
Do not change or modify this approved artwork.
Direct Response Communications
Version 2.0
Page 31
Standard lock-up: One-line version.
GE imagination at work
Construction: Monogram and tagline lock-up is a fixed relationship.
Spacing = 15% Monogram diameter - 0.1275"/3.25mm
GE imagination at work
Tagline 18pt GE Inspira Regular
Monogram size = 0.85"/21.75mm
Stacked lock-up: Use in limited space situations only.
Monogram size = 0.85"/21.75mm
GE imagination at work
Minimum clear space = 25%
the diameter of the Monogram
0.2125"/5.45mm
x
Center on x-height
Spacing = 15% Monogram diameter - 0.1275"/3.25mm
Tagline 18pt GE Inspira Regular