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8.03
Letters/Letterhead: Monogram
The Monogram can be placed in the header or the footer of
a letterhead but must be left justifi ed. Refer to Sections 2.0
Monogram and 3.0 Tagline for additional details on proper use
and lock-up relationships with architecture components and
tagline.
Direct Response Communications
Version 2.0
Page 81
Monogram in footer.
Raymond Hulett
123 Anystreet
Anytown, USA
Special Off er: Save 20%
Dear Raymond Hulett:
The standard warranty covering your Hotpoint refrigerator expired quite some time ago.
We want you to enjoy the peace of mind that comes from knowing you are protected...and
that you won't have to pay for any unexpected repairs or needed adjustments. That's why
we are giving you this special opportunity at a special price to protect your refrigerator with a
service contract.
It's called Service Protection Plus™ by GE and here are the benefi ts:
•
Comprehensive Coverage ― Even the best operating major appliances and home
electronics need occasional repairs and adjustments to stay in top running condition
― especially as they grow older. Today, just one service call alone can easily cost $150
or more! But with Service Protection Plus, you receive service as often as you need it.
Your coverage includes all expenses for functional replacement parts and labor on
repairs to operating components that fail during normal use, with no deductibles or fees
of any kind.
•
Professional, Reliable Service ― By dialing the toll-free phone number listed on your
contract, you avoid all the guesswork and hassle of choosing a dependable, qualifi ed
service provider. We schedule service promptly ― at a time that is convenient for you.
Our expert technicians are trained to repair your brand and model of major appliance or
electronics. They use advanced diagnostic tools and only quality replacement parts, so
most repairs are completed in just one visit!
Sincerely,
Stan Simpson
Warranty Manager
P.S. To immediately activate your off er, please complete the enclosed application or call
1.800.555.5555 or visit geappliances.com/spp before September 5
th
, 2005.
Monogram in header.
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