GE Brand Expression Guidelines Direct Response page 75

8.02 Envelopes: Design Devices (continued)
Examples 1, 2 and 3 shown here, are other acceptable envelope
call-out design approaches.
Direct Response Communications
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Example 1 Creation of a seal graphic device with copy on a slight angle.
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Example 2 Use of arrow to drive action to open.
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Example 3 Use of call-out on an envelope using less than 50%
color coverage.
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