GE Brand Expression Guidelines Direct Response page 59

6.05 Imagery: Icons
GE direct marketers have proven the effectiveness of using icons to
drive response. They are an important component of the DR tool kit.
Icons should be consistent across all GE direct response. They should
reflect the unique, organic, rounded style of the GE Inspira font.
Note Proprietary GE icon design development is in progress and
will be made available on Brand Central. The icons on this page are
suggestive placeholders.
Generic icons sourced from the Internet, as well as pictogram icons
(vs. line art) should be phased out of communication material.
Icons can appear in reverse-out or as line art on white, using
consistent monochromatic color.
Direct Response Communications
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Page 59
Acceptable Styles
Improper Styles