Food Preservation - GE profile artica Owner's Manual

GE Refrigeration 2004 Sales T raining
About this Training Guide
This guide is your personal reference manual for all GE refrigeration products.
It's designed to:
❚
Help new sales employees learn about their product.
❚
Help answer questions on all categories of GE refrigerators.
❚
Help experienced sales people develop product presentations that communicate
the exceptional value and quality of GE refrigerators.
Built-In Side-by-Sides
Bottom-Freezers
Features in this training guide focus on these three consumer cues:
Appearance
❚
Refrigerator style and design
must reflect changes in kitchen
architecture and décor.
❚
Refrigerators are the most visible
appliance in the kitchen so their
appearance is critical.
❚
Appearance begins with size, shape,
design of the handle and dispenser,
color and finish but extends to the
brand's perceived quality.
CustomStyle ™ Side-by-Sides
CustomStyle Top-Freezers

Food preservation

❚
Consumers want different ways
of preserving different foods.
❚
They want their refrigerator to
make foods stay fresher, longer.
❚
They want food preservation to
save them time and money.
Traditional Side-by-Sides
Top-Freezers
Convenience
❚
Consumers want features that not
only save time, but actually make
life easier.
❚
Refrigerators must have
built-in flexibility.
❚
Consumers expect multiple
convenience options in
every refrigerator.
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