GE Refrigeration 2004 Sales T raining
About this Training Guide
This guide is your personal reference manual for all GE refrigeration products.
It's designed to:
Help new sales employees learn about their product.
Help answer questions on all categories of GE refrigerators.
Help experienced sales people develop product presentations that communicate
the exceptional value and quality of GE refrigerators.
Features in this training guide focus on these three consumer cues:
Refrigerator style and design
must reflect changes in kitchen
architecture and décor.
Refrigerators are the most visible
appliance in the kitchen so their
appearance is critical.
Appearance begins with size, shape,
design of the handle and dispenser,
color and finish but extends to the
brand's perceived quality.
Consumers want different ways
of preserving different foods.
They want their refrigerator to
make foods stay fresher, longer.
They want food preservation to
save them time and money.
Consumers want features that not
only save time, but actually make
Refrigerators must have
Consumers expect multiple
convenience options in