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GE profile artica Owner's Manual

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S a l e s
T r a i n i n g
GE Profile Arctica
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GE
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Refrigerators

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  • Page 1 S a l e s T r a i n i n g GE Profile Arctica ® ® Refrigerators...
  • Page 2 The Ultimate in Refrigeration. ™ Rethought, Reinvented, Revolutionized. Just look inside—it speaks for itself!
  • Page 3: Food Preservation

    GE Refrigeration 2004 Sales T raining About this Training Guide This guide is your personal reference manual for all GE refrigeration products. It’s designed to: ❚ Help new sales employees learn about their product. ❚ Help answer questions on all categories of GE refrigerators.
  • Page 4: Table Of Contents

    GE Refrigeration 2004 Sales T raining As lifestyles change, the focus on the kitchen continues to grow, making it the #1 center of activity in the home. Kitchen appliances are taking center stage, featuring the newest technologies, timesaving devices and lifestyle- enhancing products, especially in refrigeration.
  • Page 5 Contents GE Profile Arctica ® 42" Built-In Side-by-Side Refrigerators Feature Guide ............................6-11 Selling Message ..........................12-13 GE Profile Arctica Side-by-Side Refrigerators Feature Guide ............................14-29 Selling Message ..........................30-31 ® Side-by-Side Refrigerators Feature Guide ............................32-35 Selling Message ..........................36-37 GE Profile Arctica Bottom-Freezer Refrigerators Feature Guide ............................38-41...
  • Page 6 GE Profile Arctica Built-In Side-by-Side ® Appearance features Appearance enhances the kitchen and expresses the consumer’s personal style. It is especially important to the buyer of a built-in refrigerator. The Profile Arctica 42" built-in comes with many appearance options that give homeowners a high-end customized look.
  • Page 7 Food preservation features Consumers want features that protect food quality and allow foods to last longer. The most unique feature of built-in refrigerators is the evaporator positioned in an overhead compartment rather than the lower area like conventional refrigerators. Refrigerators with overhead evaporator systems function differently than conventional refrigerators.
  • Page 8: Climatekeeper ™ System

    GE Profile Arctica Built-In Side-by-Side ® Food preservation features (continued) ClimateKeeper ™ system Combines electronic digital temperature display, electronic sensors and the multiflow air system. Electronic digital temperature display Positioned on the exterior of built-in models, the temperature controls are easy to set. The temperature readout that shows the actual internal temperatures remains unlit until the pad is pressed.
  • Page 9: Freezer Baskets

    Adjustable humidity crispers These drawers are sealed to hold in moisture, allowing fruits and vegetables to be stored in an ideal environment. Snack drawer The snack drawer is designed to hold less moisture than the crispers and is ideal for cheeses and other snacks. Unlike most Profile models, the snack drawer is placed in the lowest position, making it easier for younger children to access and allowing the crispers to be positioned higher for...
  • Page 10 GE Profile Arctica Built-In Side-by-Side ® Convenience features (continued) Soft-touch dispenser Water and ice (crushed and cubed) is dispensed when the SoftTouch pad is gently pressed. The pad is designed for gentle treatment of the finest, most delicate crystal stemware.
  • Page 11 Self-rising hinge Two air-assisted, self-rising hinges make raising the overhead compartment easy. After it is raised a couple of inches, the hinges take over and automatically lift it the rest of the way. It provides convenient access to the water filter and master power switch.
  • Page 12: Selling Message

    GE Profile Arctica Built-In Side-by-Side ® Built-In features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model PSB42LSRBV As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ®...
  • Page 13 Electronic sensors Five electronic sensors consistently measure air temperature. Multiflow air system GE Exclusive! Evenly delivers air throughout the fresh food and freezer compartments.. Adjustable humidity crispers Customizes the storage environment to keep fruits and vegetables fresh.
  • Page 14 GE. To achieve a custom look, you can order wood cabinets. They align with counters, instantly look panels from your cabinetmaker. You’ll discover all kinds of ways built-in, with nothing to attach or build.
  • Page 15 Installed-trim side-by-side models Trimless side-by-side models Dispenser models Dispenser models PSH23PGR PSI23NGP PSW23PSR PSC23SHR PSC23NHP Shown with optional Shown with custom Stainless-wrapped Stainless steel Available in white, black acrylic panels. wood panels. with sculptured with sculptured bisque or black. Available in white, Available in white, stainless steel handles.
  • Page 16 GE Profile CustomStyle ™ Side-by-Side ClimateKeeper2 ™ system—What’s new in CustomStyle ClimateKeeper2 helps foods stay fresher longer by using one evaporator in the freezer and another in the fresh food compartment. Conventional refrigeration uses only one evaporator that cools the freezer, venting cold, dry air into the fresh food compartment.
  • Page 17 The air inside a refrigerator makes a noticeable difference in foods freshness and flavor. When air is allowed quality. By to flow between the fresh food and freezer compartments, it can affect humidity levels and food keeping the air flow separate, the ClimateKeeper2 system helps protect food and ice to keep anything from being wasted.
  • Page 18 GE Profile CustomStyle ™ Side-by-Side Dual evaporator technology Two evaporators chill the freezer and fresh food compartments independently. The fresh food evaporator generates 37°F air for fresh foods, while the freezer evaporator generates colder, dryer 0°F air for frozen foods. Air is never mixed between the two compartments.
  • Page 19 Fewer defrost cycles 8 hours 8 hours 8 hours 8 hours 8 hours Traditional 8-hour defrost cycle 10 hours 10 hours 10 hours 10 hours ClimateKeeper2 10-hour defrost cycle Profile Arctica uses an Adaptive Defrost System which operates on an 8-hour minimal defrost cycle. This means the defrost won’t run until there has been at least eight hours of compressor run time.
  • Page 20: Contoured Door

    GE Profile CustomStyle ™ and Free-Standing Side-by-Side Appearance features Contoured door and handles The subtly contoured exterior provides an elegant look. Extending only 1" further into the kitchen than a standard door model, the sleek radius contoured door doesn’t take up too much extra floor space and eliminating the end caps keeps the look clean.
  • Page 21 Food preservation features CustomStyle food preservation reaches new heights in 2004 with the introduction of ClimateKeeper2 ™ on select models. Other models feature ClimateKeeper—The Best Temperature Management System You Can Buy. ClimateKeeper system The ClimateKeeper system always has three critical features—digital electronic controls, electronic temperature sensors and a multiflow air tower.
  • Page 22 GE Profile CustomStyle ™ and Free-Standing Side-by-Side Food preservation features (continued) TurboCool ™ setting Selling Tip: Point to the TurboCool button on the control TurboCool setting “revs up” the refrigerator, cooling it quickly panel. Invite the customer to after frequent or extended door openings and when hot items press the button, noting how the are placed inside.
  • Page 23 CustomCool ™ technology This full-extension versatile pan offers three great features. The ExpressChill ™ setting chills items in minutes rather than hours, the ExpressThaw ™ setting thaws in hours rather than days (in a refrigerated environment) and the SelectTemp ™ setting holds the pan temperature at just the right setting for various foods.
  • Page 24 GE Profile CustomStyle ™ and Free-Standing Side-by-Side Food preservation features (continued) Storage Drawers and Bins The deli and fresh produce pans have pocket handles for easy gripping and rollers on the rear to slide forward and back smoothly. Deli drawer...
  • Page 25: Quick Ice ™ Setting

    (production) up to 50%. The fan will run for 48 hours or until the Quick Ice button is turned off (whichever comes first). Great for parties, picnics, etc. GE SmartWater ™ Selling Tip: Point to the filter.
  • Page 26: Tall Lighttouch! Dispenser

    GE Profile CustomStyle ™ and Free-Standing Side-by-Side Convenience features (continued) Tall LightTouch! dispenser Selling Tip: Demonstrate items that will fit into the dispenser. Unique, single-cradle design requires only the slightest touch Invite the customer to touch the to activate. Easy activation along with the tall design allows for single cradle and let them feel easy fill-ups of pitchers, blenders, sports bottles, and coffee pots.
  • Page 27: Spillproof Shelves

    Slide-out, spillproof shelves Selling Tip: Explain the benefits of easy cleanup by pointing to These tempered glass shelves allow easy access to food the lip on the shelf and items. Cleanup is simple, too. These shelves will hold spilled explaining how it catches spills. liquids—up to 12 oz.
  • Page 28: Tilt-Out Freezer Door Bins

    GE Profile CustomStyle ™ and Free-Standing Side-by-Side Convenience features (continued) In-the-door beverage rack Selling Tip: Ask the customer to reach in to the rack, This handy rack conveniently stores nine soft drink cans and demonstrating how easily it 2-liter size bottles in a separate, easy-to-access door area. It...
  • Page 29 Digital touch controls (Number 0-9) Press and release the “warmer” or “colder” touch pad until the display shows the desired number. A “0” setting on either the fresh food or freezer display will turn the refrigerator off. A “0” will flash in the window when the unit is off.
  • Page 30: Selling Message

    GE Profile CustomStyle ™ and Free-Standing Side-by-Side CustomStyle and free-standing features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model PSW23PSRSS As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ®...
  • Page 31: Climatekeeper2 ™ System

    Electronic temperature sensors More electronic sensors than competitors’ systems, with each positioned for maximum effectiveness. Multiflow air system GE Exclusive! Includes more vents than competitors’ systems, and uses exclusive fresh food and variable-speed freezer fans to keep temperatures consistent throughout the refrigerator.
  • Page 32 Side-by-Side ® Appearance features Interior lighting Upfront lighting makes it easy to see items stored inside. Light shines in the front, right where you need it! Mid-level lights highlight items below. Dual level lighting has one 60-watt upper light and two 40-watt mid-lights. Single level lighting consists of a 60-watt bulb at the top of the fresh food cabinet.
  • Page 33 The icemaker turns on-off by a switch and the feeler arm detects when the ice drawer is full. Note: The IM5SS is compatible with older GE refrigerators. GE SmartWater ™ Smartwater Plus filtration system...
  • Page 34 Slide-out, spillproof integrated shelves Selling Tip: Explain the benefits of easy cleanup by (high-end GE) pointing to the lip on the shelf These tempered glass shelves allow easy access to food items. and explaining how it catches Cleanup is simple, too.
  • Page 35 Refreshment center (“H” models) Selling Tip: To demonstrate the convenience of the refreshment Provides easy access to favorite foods and beverages…all center, have gallon jugs or without having to open the refrigerator door! The fold-down, two-liter bottles already in place ABS door provides a sturdy serving counter.
  • Page 36: Selling Message

    Side-by-side features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model GSS25KGPWW Model GSL25JFPBS As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ® guidelines for energy efficiency.
  • Page 37 CleanSteel and it blends beautifully with other stainless appliances in the kitchen. Sell food preservation Electronic touch temperature controls GE Exclusive! Electronic temperature sensors allow for better temperature management in the fresh food and freezer compartments, keeping foods fresh. FrostGuard ™...
  • Page 38 GE Profile Arctica Bottom-Freezer ® Appearance features Contoured doors with Selling Tip: Compare the exterior design with other sculptured Profile handle models on the floor. The visual The difference between 2002 and 2003 exteriors is dramatic! difference is obvious. The larger sculptured Profile handles dramatically change the appearance.
  • Page 39 A check valve stops water flow and prevents leakage. Insert the new filter and turn to the right. ❚ GE SmartWater filter: up to 6 months or 750 gallons of use (GSWF). FrostGuard ™...
  • Page 40: Shelfsaver ™ Beverage Rack

    Conveniently located inside the fresh food compartment, the ideal for young children. internal water dispenser puts refreshing water well within GE SmartWater can eliminate reach. Consumers can enjoy the benefits of bottled water the need to purchase without the bottled-water expense. The SmartWater filtration bottled water.
  • Page 41 The ice bucket and icemaker are integrated in one system, and not in the freezer basket. This prevents ice from being “raked” out when the baskets are extended, so no more ice cubes fall onto the freezer floor. Some models are available with GE SmartWater Filtration. QuickSpace ™ shelf...
  • Page 42: Selling Message

    GE Profile Arctica Bottom-Freezer ® Bottom-freezer features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model PDS22MHRWW As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ® guidelines for...
  • Page 43 The slide-out rack provides storage for 12 beverage cans, 2 water bottles, 2 cartons of eggs, leftover containers or even a 9" x 13" casserole dish. (18 and 22 cu. ft. models only.) NeverClean ™ condenser coils Condenser coils are encased and don’t require cleaning. This feature is found on all GE refrigerators.
  • Page 44 Hinges are low profile and allow doors to open easily within the case.Tubular handles are contemporary and provide a modern look unique to GE Dual-level lighting Two bulbs in the fresh food compartment and one in the freezer offer excellent visibility.
  • Page 45 Convenience features Brita ® filtered water door module Designed to fit into the fresh food door like door storage bins, the Brita water module holds nearly two gallons of water and removes easily for at-the-sink fill-ups. Adjustable gallon door storage Integrated supports hold door bins for maximum flexibility and convenience.
  • Page 46: Selling Message

    Bottom-Freezer ® Bottom-freezer features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model GDS18SCRSS As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ® guidelines for energy efficiency.
  • Page 47 Conveniently holds up to 12 beverage cans. Slide ’n Store ™ freezer basket One full-width and two split for maximum freezer storage. Factory-installed icemaker and bin All GE bottom-freezer refrigerators have the IM4A icemaker already installed or have the option of installation.
  • Page 48: Ge Top-Freezer Refrigerators

    GE. To achieve a custom look, you can order wood cabinets. They align with counters, instantly look panels from your cabinetmaker. You’ll discover all kinds of ways to built-in, with nothing to attach or build.
  • Page 49 Installed-trim top-freezer models Dispenser models PTI22SFM PTI22MFM PTI22MFM PTI22MFM Shown with installed Shown with optional Shown with optional Shown with custom stainless steel panels. white acrylic panels. stainless steel panels. wood panels. Available Available in white or black. Available in white or black. in white or black.
  • Page 50 GE Profile Arctica Top-Freezer ® Appearance features Radius doors and Low-profile hinge Selling Tip: Point out the low hinge and demonstrate how the Doors are slightly curved at the corners to provide a softer door opens within the case. look. Hinge is low and allows for easy door opening within Explain the benefit of this feature the case.
  • Page 51 Food preservation features Electronic sensors Selling Tip: Point out the electronic sensor in the fresh Three sensors electronically read fresh food and freezer food compartment. It is easily temperatures. One is located in the fresh food compartment, visible on the side (covered two in the freezer (one is visible).
  • Page 52 ™ filtration Internal Water Dispenser is Conveniently located inside the fresh food compartment, the ideal. GE SmartWater can internal water dispenser puts refreshing water well within eliminate the need to purchase reach. Consumers can enjoy the benefits of bottled water bottled water.
  • Page 53: Spillproof Freezer Floor

    Convenience features ShelfSaver ™ beverage rack Selling Tip: Pull out shelf and talk customer through all It slides out to provide extra storage for a variety of food and the uses of this shelf and how beverage items. The rack holds a 9" x 13" casserole dish, two it can free up additional space.
  • Page 54 GE Profile Arctica Top-Freezer ® Top-freezer features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model PTS22LHRWW As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ® guidelines for...
  • Page 55 NeverClean ™ condenser coils Coils are encased in a sealed compartment, keeping them clean and functioning efficiently. Sell convenience Internal water dispenser with GE SmartWater ™ filtration system Cold, fresh water through an internal dispenser. Spillproof freezer floor Seamless freezer floor makes cleaning simple. Spills are contained and it’s easy to wipe clean.
  • Page 56: Feature Guide

    Top-Freezer ® Appearance features Lighting Selling Tip: Open fresh food and freezer doors to point out Upfront dual fresh food lighting and freezer dome light the lighting. The brighter interior provide greater visibility throughout the refrigerator. Two bulbs will then speak for itself. in the fresh food compartment and one bulb in the freezer offer great visibility.
  • Page 57 Internal Water Dispenser is Conveniently located inside the fresh food compartment, the ideal. GE SmartWater can internal water dispenser puts refreshing water well within reach. eliminate the need to purchase Consumers can enjoy the benefits of bottled water without the bottled water.
  • Page 58 Top-Freezer ® Convenience features (continued) Snack pan Great additional storage space for loose items. Holds luncheon meats, cheeses and snacks for quick, easy access. Adjustable freezer door bins Selling Tip: Remove and reposition adjustable door bin Adjustable freezer door bins can be removed and repositioned to demonstrate flexibility.
  • Page 59 GE small top-freezer features Among 13-17 cu. ft. models, based on a 2002 survey of property management maintenance personnel. Galvanized door Command control Galvanized door module Provides extra protection from rust for beauty Fiddle-free controls provide that lasts. complete temperature balance.
  • Page 60: Selling Message

    Top-Freezer ® Top-freezer features at a glance Key selling messages: • Appearance • Food preservation • Convenience Model GTS22KBPWW As an ENERGY STAR ® Partner, GE has determined that these products meet the ENERGY STAR ® guidelines for energy efficiency.
  • Page 61 Pivot-out system—22 cu. ft. models. Slide-out/slide-over—18 and 19 cu. ft. models Adjustable gallon door storage These adjustable gallon door bins are on GE “W” and “R” series top-freezers. Factory-installed icemaker All GE top-freezer refrigerators have the IM4A icemaker already installed or have the option of installation.
  • Page 62: The Inside Story

    FRESH. All Top-Freezers and Arctica Side-by-Sides Quiet operation GE refrigerators have been designed to ensure a quiet performance. Insulation, fan designs, variable fan speeds and compressors all contribute to the quiet operation. GE—Deluxe quiet design Profile Arctica series—Premium quiet design...
  • Page 63 A foamed-in-place structural door support reinforces the door for added support and allows for gallon door storage and wood panels. GE Side-by-Sides (except L, M, N and some derivative series) Heavy-duty center hinge system Selling Tip: Some manufacturers use plastic The hinge is factory-set for proper door alignment.
  • Page 64: The Inside Story

    Non-galvanized door Interior and door liners GE cabinet and door liners are durable and feature easy-to-clean surfaces that resist grease, stains, odors and abrasive cleansers. Liners are easy to clean with warm soap and water and they will maintain their “like new” sheen for the life of the appliance.
  • Page 65 ❚ GE Profile Arctica Top-Freezers: Two 60-watt fresh food lights/one 40-watt freezer light. ❚ GE Top-Freezers: Two 60-watt fresh food lights/one 40-watt freezer light (22 cu. ft.). Two 40-watt fresh food lights/one 40-watt freezer light (18 cu. ft.). ❚ GE Profile 20 and 22 cu. ft. Bottom-Freezers: Two 60-watt fresh food light/ one 40-watt freezer light.
  • Page 66: Temperature Management Systems

    ❚ Maintain internal temperatures at desired levels despite changes in room temperature or frequent door openings. GE is taking a bold and innovative step ahead in the area of temperature management. Many models will now feature ELECTRONIC TEMPERATURE MANAGEMENT SYSTEMS.
  • Page 67 ❚ To avoid consumer confusion, GE presents the controls at a midpoint to prevent extremes in temperature in either the freezer or fresh food sections. Electro-mechanical system ❚...
  • Page 68: Refrigeration Basics

    GE Profile ™ and GE Refrigeration ® Refrigeration basics How refrigerators work—understanding the fundamentals Refrigerators keep food cold to slow the growth of bacteria so food lasts longer. The colder a refrigerator is, the slower bacteria grows. Freezing temperatures stop bacteria growth all together. Food preservation is not only our #1 consumer cue, it’s also the purpose of any refrigerator.
  • Page 69 How icemakers work—understanding the fundamentals The basic parts of an icemaker: ❚ Motor ❚ Ice mold ❚ Water valve ❚ Heating coil unit ❚ Auger and ice bucket The ice-making cycle: 1. A switch opens a solenoid water valve and lets in just enough water to fill the plastic ice mold. 2.
  • Page 70: Reading Refrigerator Model Numbers

    Brand Color P = Profile ™ BV = Black dispenser, P = Profile ™ SS = Stainless steel/ visor handles G = GE ® stainless handles Configuration WV = White dispenser, BS = Stainless/ S = Side-by-side Configuration visor handles...
  • Page 71: Refrigerator Warranty

    The condensed list below is a convenient overview of the written warranties offered on various GE appliances described in this catalog. For complete warranty details on a specific GE appliance model, contact your nearest GE supplier, or call GE Factory Service, toll-free, 800-GE-CARES (800-432-2737).
  • Page 72 A Century of Quality and Innovation For more than a century, GE has been committed to producing innovative products that change the way people live. The result of thorough research and rigorous testing, GE appliances are designed for years of dependable performance.