Digimarc Barcode - Datalogic Matrix 120 Product Reference Manual

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Introduction

Digimarc Barcode

Content enhanced with Digimarc Barcode can be read with the following Matrix
120 model:
Part number
937800045
Digimarc Barcode is a technology for product packaging and labeling that
enables encoding a Global Trade Identification Number (GTIN) imperceptibly into
artwork prior to printing. The GTIN carried by Digimarc Barcode is the same as a
traditional GTIN typically found in a product's UPC/EAN barcode.
Digimarc Barcode is designed to be redundantly spread throughout an entire
product package or printed material. This enables easy, reliable optical capture
without interfering with design aesthetics.
DWCODE™ is the name that GS1 US and GS1 Germany use to describe a Digimarc
Barcode data carrier. A DWCODE includes the Global Trade Item Number (GTIN),
i.e. a globally unique number used to identify trade items, products or services.
This number is typically found in barcodes such as Universal Product Code (UPC)
or European Article Number (EAN).
The process of incorporating a Digimarc Barcode data carrier into artwork is
referred to as enhancement. Thanks to this process, Digimarc Barcode is
imperceptible to the human eye but detectable to enabled camera-based
scanners and mobile applications.
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Figure 22 - Digimarc Barcode distributed on all sides of the packaging
Figure 23 - Enhancement process
Description
Matrix 120 310-01A 1.2MP SER-ETH
Matrix 120

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