Cadillac 1937 LaSalle VVI Information page 71

as steady at 80 miles per hour as it is at 30! A number of
new features contribute to this remarkable steadiness, among
them: 3-point engine mountings, front ride stabilizer, im-
proved shock absorbers and zero caster angle.
Part of the advantage gained in performance by the higher
power to weight ratio has been taken in increased accelera-
tive ability; part also contributes to lower engine speeds by
permitting reductions in rear axle ratios. The 36-50 axle
ratio was 4.55 to 1; the 37-50 is 3.92 to 1. For this reason
the engine speed has been reduced by 460 engine revolu-
tions per mile. The advantages of overdriving gears are ob-
tained constantly and at all speeds. Overdriving gears com-
plicate the transmission mechanism which increases the op-
portunity for maintenance costs and reduces its operating
efficiency. No thought need be given to a control button on
the instrument board or a fourth position of the shifting lever.
The new La Salle owner receives all the advantages of low
engine speeds at no additional cost in the delivered price.
These reductions in engine speed greatly improve gasoline
and oil economy.
Numerous repeated tests show engine wear is reduced by
25% and engine noise by approximately the same amount.
Maintenance costs are greatly reduced and engine life length-
ened. A l l one can hear at high speeds in the new La Salle
is the whistle of the wind. It may be said conservatively that
La Salle is the outstanding performer of the year. La Salle
recognizes only one superior performer, the Series 60
Cadillac.
BODY STYLES AND EXTERIORS
A casual glance at the new LaSalle for 1937 confirms
its undisputed record as style leader for the automotive
world. A n advanced degree of modernism and good breed-
ing are reflected in every detail of La Salle's long, sweeping
lines and smooth contours. La Salle owes no affiliation to
outmoded exterior design. This new car personifies popu-
lar approval of something new and different, and portrays
vividly its agile performance.
The new La Salle is offered in five body styles, including
a new Five Passenger Convertible Sedan.
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