Cadillac 1937 LaSalle VVI Information page 61

Naturally, the engineers insisted on maintaining all of
Cadillac's rigid requirements and principles.
It was not until three years after the work began that the
first success of this program was evidenced—the 1936
Cadillac Series 60. This was a Cadillac car in every respect,
a car with amazing performance due to its V-type engine,
yet it sold for as low as $1,645.00.
For 193 7, because of the further development of this
program and the increased volume, Cadillac is able to pro-
duce the Cadillac-built La Salle with a Cadillac-built V-type
eight cylinder engine at a decidedly lower price.
The marvelous features and performance of this car are
described in other sections. They are due to the high de-
velopment of the fundamentally correct 9 0 ° V-type eight
cylinder design.
V-type Advantages Recognized
One of the chief advantages of V-8 design is that the
main bearings carry no load originating from the inertia
forces of the engine. In straight-eight design, regardless of
compensators on the crankshaft, the main bearings must
assume this additional load because the inertia force.? can-
not be offset as they are in V-type design.
As early as 1922 the eminent automotive engineer, C. F.
Kettering, said "With the unlimited funds and with the vast
resources of the General Motors Corporation at my com-
mand, were I assigned the task of building another truly
fine motor car engine where the size of the engine required
of itself eight cylinders, it must needs be of the 90° V-type
design."
For over two decades Cadillac has been the builder of a
fine V-type eight cylinder engine. It has been of 9 0 ° design
and in developing it Cadillac has used Mr. Kettering's for-
mula of utilizing the vast resources and funds of General
Motors as well as their own unparalleled experience in this
field.
The fundamental advantages of a V-8 engine over other
designs are:
1. Simplicity of design:
a. Longer life.
b. More economical maintenance.
c. Greater operating efficiency.
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