Cadillac 1937 LaSalle VVI Information page 47

The 1937 program consists of a new LaSalle
with a Cadillac Built V-Type eight cylinder engine
in five body styles in a new greatly widened market.
The Series 60 Cadillac, with four body styles, fea-
tures increased horsepower and greater interior lux-
ury at a lower price.
The introduction of the Series 65 stops all gaps
that have heretofore appeared in our price range
and brings to the consumer a large, powerful, lux-
urious car below the price of the Fleetwood.
The 1937 Fleetwood line is divided between two
models and wheelbases. The Series 70, with four
body styles, is expressly designed for the purchaser
desiring a car of utmost luxury, combined with
greater handling ease, and is especially adaptable to
city driving.
The Series 75 Fleetwood brings the same degree
of luxury on a longer wheelbase and will be sought
by the people who desire large, powerful cars.
The Cadillac V-12 is the finest car of its type
built today and couples outstanding performance
with rich appointments to make it the finest quality
car for all around usage.
Mechanical improvements have been made on the
Cadillac V-1 6 so that Cadillac can continue to pro-
vide utmost satisfaction to those people who demand
the world's finest and most luxurious form of trans-
portation.
The Cadillac Motor Car Company feels that it has
provided its retail organization with the greatest
program ever presented with regard to market cov-
erage and competitive sales advantages. The suc-
cess of the program depends entirely upon the retail
sales organization's ability to capitalize upon this
unusual position. Because product knowledge is es-
sential to successful selling, the following pages have
been prepared for your study and frequent reference.