Product Dynamics; Front Office Versus Back Office - Oce VarioPrint 1105 Review Manual

Océ VarioPrint 1105

Product Dynamics

Océ has been enriching it's portfolio
in the 100+ ppm segment.
Building on the success of the
Océ VarioPrint 2110, Océ is now adding
the Océ VarioPrint 1105 to it's portfolio.
It has taken the next step to beyond
the barrier. The Océ VarioPrint 1105 goes
into a market populated by two very
distinct types of product.
1. Big iron production-style devices
2. Low-cost lighter build office style devices
The high speed office-style MFPs look very
attractive on paper, offering a richer feature
set and a lower price tag than the more
traditional workhorse print room-style
devices. Indeed, in lower volume
environments they are hard to beat.
However, as volumes increase, service
issues, device build durability and
ergonomic-friendliness come into play
versus the high volume big iron workhorses.
At the other end of the market are the
higher-priced traditional back office products.
These products hang their hats on reliability,
durability, and long run productivity,
rather than trying to compete on a
feature-by-feature basis with the office-
style MFP. Buyers focused on cost of
ownership will be looking to ensure
high volumes every month to justify the
higher capital and on-going costs of
these devices.
Océ's VarioPrint 1105 fits
into the space between the office-style
high speed MFP and the higher-cost,
more ruggedly-built print shop device.
BERTL analysts get their hands on the
Océ VarioPrint 1105.
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With only a modest price tag premium
versus the office-style MFPs and a build
quality closer to a big iron device, the Océ
VarioPrint 1105 seems to have
achieved a good balance, offering the best
of both worlds for the medium volume
production buyer.

Front Office versus Back Office

When evaluating a device like the
Océ VarioPrint 1105, it is first essential
to have an understanding of the differences
between the front office and the back office.
A front office high speed device will be
situated in a side room/corridor or
departmental mailroom and will be used by a
wide range of users across the organization,
predominantly for carrying out jobs that are
either too long for the user's personal
desktop printer or workgroup MFP device or
contain production finishing features, such
as booklet making, heavy paper stock
requirements, or tab insertion, etc. that
workgroup devices simply do not have the
capability to handle.
Hence, front office users are looking for a
device that is easy to use, is quick at
producing short run jobs and is capable of
producing a wide range of finished documents.
March 2008