Target Markets; Central Reprographics Department; Print For Pay; Commercial Print - Oce VarioPrint 1105 Review Manual

Océ VarioPrint 1105
Product Dynamics

Target Markets

Central Reprographic Department
The primary target market for the
Océ VarioPrint 1105 is the central
reprographic department (CRD) where
corporations invest in their own production
center to reduce the volume of print work
that has to be outsourced for reasons of
price, speed of return, security, etc.
CRD buyers especially seek to maximize
their return by purchasing the minimum
number of devices to handle the widest
range of jobs. Cost and device flexibility play
a significant factor. Unlike a commercial print
enterprise, many CRDs may not be able to
cost justify or afford the space for the full
spectrum of offline finishing devices. Instead,
they will be looking for a device able to
accommodate as many finishing tasks within
a single footprint and process step as
possible.

Print for Pay

The print for pay business (FedEx Kinko's,
Sir Speedy) sells print and other document
handling services to the marketplace. Often
operating within expensive business districts
— close to its customer base — print for pay
is always on the lookout for good value
within a small footprint. Print for pay tends to
focus on ensuring high profitability on those
short to medium size run production jobs
where fast turn around is an important issue.
As in-house printing volumes increase and
less work gets outsourced, print for pay
business owners are looking to expand their
range of business services by including
products like service bureau scanning and
archiving, content and document
management, mailing services, etc.
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Commercial Print

Unlike print for pay businesses, commercial
printers tend to be found in industrial
regions, where floor space is at less of a
premium. The bread and butter workflow for
a commercial printer goes through offset
presses.
These large printing devices offer the
highest profit margins on long run print jobs,
and the best image quality. However, due to
the long set up and make ready times they
become less economic than digital print
alternatives on short run jobs.
For this reason, more commercial printers
are incorporating digital presses, such as the
Océ VarioPrint 1105 into their
work mix to allow them to compete in the
shorter run print jobs. To minimize the drop
in image quality by moving from offset to
laser technology many commercial printers
use coated paper stocks, which deliver a
much more glossy, higher quality output
more in line with an offset press. BERTL has
spoken with several commercial printers who
have said that the mix between standard and
coated paper stocks running through their
digital press workload can amount to as
much as 60/40 percent.
For many of the lower end high speed 100
ppm+ printers/copier printers the high sheen
surface of coated paper is a major problem,
with the mechanical friction rollers having
difficulty accurately gripping the sheer
surface at high speed.
The Océ VarioPrint 1105, as
you will read later in this report, is equipped
to handle this critical media issue for the
commercial printer, and indeed, any other
environments where coated paper will play a
major role.
March 2008