BMW iX 2024 Owner's Handbook Manual page 11

▷ Vehicle manufacturer.
▷ Qualified Service Partners.
▷ Specialist workshops.
▷ Service providers.
Vehicle users may request information about
what personal data has been saved, what it is
used for and where it has come from. Proof of
ownership or use is required in order to obtain
this information.
The right of access also extends to information
about data that has been transferred to other
companies or bodies.
Please refer to the vehicle manufacturer's
website for the applicable data protection pol-
icy. This data protection policy contains infor-
mation about the right to have data deleted or
corrected. The vehicle manufacturer's website
also provides its contact details and those of
its data protection officer.
The registered keeper can have the data
stored in the vehicle read out by an authorised
Service Partner, or another qualified Service
Partner, or a specialist workshop, for a fee, as
necessary.
Vehicle data is read out by the socket for on-
board diagnosis, which is required by law.
Data processing
The collection of personal data may be neces-
sary to enable the manufacturer of the vehicle
to fulfil obligations to the customer or to leg-
islators, or to offer high-quality products and
services.
These include, for example:
▷ To fulfill contractual obligations regarding
the sale, servicing and repair of vehicles, for
example sales processes, maintenance.
▷ To fulfill contractual obligations regarding
the provision of digital vehicle services, for
example BMW ConnectedDrive.
Online Edition for Part no. 01405A7AFB2 - II/23
Notes
▷ To safeguard product quality and the re-
search and development of new products,
and to optimise service processes.
▷ To perform sales, service and administra-
tion processes, including branches and Na-
tional Sales Companies.
▷ To provide customer support, for example
contract processing.
▷ To conduct advertising communication and
market research on the basis of personal
consent.
▷ To fulfill legal obligations, for example infor-
mation regarding Technical Campaigns.
▷ To process warranty claims.
Data collection
Type of data collected
Depending on the situation, the following per-
sonal data may be collected.
Contact details
▷ Name, address, telephone number.
▷ Email address.
Personal data
▷ Personal information provided by custom-
ers, for example date of birth, education,
household size or occupation.
▷ Data to determine identity, for example
driver's licence.
Contract data
▷ Customer number, contract number,
booked online services.
▷ Stored payment information, for example
credit card number.
Credit rating
▷ Information about transactions.
▷ Information about fraud or criminal offen-
ces.
NOTES
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