MACROMEDIA FREEHAND 10-USING FREEHAND Use Manual page 363

You can adjust the alignment and orientation of text on a path using the
Object inspector.
Text flows in the direction of the path, from left to right (clockwise) or from right
to left (counterclockwise). To reverse the direction of the text, you reverse the
direction of the path.
Choose Window > Inspectors > Object to display the Object inspector.
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For Top and Bottom, choose which part of the text aligns to the top and
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bottom of a closed path—None, Baseline, Ascent, or Descent.
For orientation, choose an option to orient text to the path—Rotate Around
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Path, Vertical, Skew Horizontal, or Skew Vertical.
Baseline (left), Ascent (center), and Descent (right) text alignments
If a path is not visible onscreen, select Show Path in the Object inspector to
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make the path visible.
For Inset, enter values in the Left and Right Inset text boxes to set the path's
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distance from the left and right margins.