Gestetner F104 Product Information Manual page 79

The decision-maker may be a purchasing agent, department head or MIS director. Regardless
of their title, you should be cognizant of general business needs that decision-makers must
fulfill when equipping their offices, for example, the critical need to...
• Remain competitive, as they are under increasing pressure to boost productivity, while often
working with fewer resources.
• Provide multifunctional solutions that not only meet cost efficiency requirements but also are
flexible enough to adapt to changing hardware and software technologies.
• Balance the user's needs with budget constraints.
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Your Target Customer Profile
Gestetner F104/F104L