Epson Stylus Pro 7500 Reference Manual page 52

Auto Rotate
The Auto Rotate function is effective only when the print data
length is shorter than the printable width of the roll paper. The
print data will automatically be turned 90 degrees to print
crosswise, saving roll paper.
Original
To enable Auto Rotate, select the Auto Rotate check box in the
Roll Paper Option box on the Page Setup dialog box (for
Macintosh), or the Auto Rotate check box in the Page Setup
dialog box (for Macintosh). This function is not available when
Roll Paper (Banner) is selected from the Paper Source list.
Auto Cut
When Auto Cut is selected, the roll paper will automatically be
cut after each print job.
Note:
If you use Cloth as an EPSON special media, select Roll Cutter Off
mode rather than Auto Cut mode.
To enable Auto Cut, select the Auto Cut check box in the Roll
Paper Option box on the Paper menu (for Windows) or the Auto
Cut check box in the Page Setup dialog box (for Macintosh).
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Printer Software
Auto Rotate off Auto Rotate on