Scent Media - Prolitec Air/Q 310 User Manual

Applications
Of all the senses, the sense of smell is the most powerful trigger of memory. Hotels,
casinos, retail establishments and other businesses seeking to provide a positive
experience that clients will recall and repeat should use scents to enhance indoor
air quality. The use of a signature scent to extend the brand image is a powerful tool
for the sophisticated marketer.
Typical areas where Ambient Scenting is used:
• R etail Stores
• H otel Lobbies
• M alls
• S howrooms
• C lubs and Bars

Scent Media

Scent Media is Prolitec's name for the use of scent as a medium of communi-
cation in advertising and promotion of certain products for which scent is a primary
element or feature. Presenting the scent of a scented product to customers at the
point of sale is the most powerful way to sell any product with a scent including fine
fragrances; soaps, detergents and fabric softeners; lotions and potions; scented
health and beauty aids; food products like coffee, fruits, and baked goods; and
other fresh and aromatic products.
Air/Q 310 is used as an automated presentation and product-sampling system
™
to deliver the exact aroma of a scented product throughout a store or at the
point of sale.
For example, enabling the client to experience a fine fragrance, personal care or
home fragrance is the most effective way to sell it. Scent is the main feature of
these products. Using Air/Q 310 to present that scent to a customer is the best
way to present and sell the product. In this way, Air/Q 310 delivers a true and
complete experience of the scent to clients and passersby without intrusion or sales
associate intervention.
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