Additional Market Segment Highlights That You May Want To Consider Approaching; Information Technology - Konica Minolta bizhub C280 Product Manual

Additional Market Segment Highlights
That You May Want to Consider Approaching
• Information Technology Sector
• Women Owned Businesses

Information Technology

More and more nothing gets attached to a business' network without IT being
involved in the review and purchase process. Many times the budget for printing
devices will come directly out of IT's budget. The good news is that IT spending
continues to grow. According to Forrester Research, US overall spending on
information technology will approach $840 billion in 2006 or 7% growth year
over year. All business segments, from enterprise and small to medium business
(SMB's) are increasing their IT spending with the SMB sector accounting for almost
half of all IT spending nationwide.
Virtually all IT purchases are tied to ROI and IT professionals are no longer just
focused on the technology but are becoming increasingly savvy business people.
They are beginning to make decisions not only on the technology itself but also
on how that technology impacts the business. Important areas of consideration
for IT professionals would be overall network and corporate information security
and industry compliance measures which would vary greatly depending upon
the vertical market. An example of those compliance concerns would be HIPAA
compliance for the health care and insurance markets and Sarbanes-Oxley within
public companies.
Getting the message out to IT professionals; IT professionals fi nd that information
sharing between peers is very important, as is overall personal experience,
speaking with colleagues, industry magazines and information from external
consultants and vendors. Remember to approach IT professionals within the
communication channel that they prefer. IT professionals are a highly "wired"
group. They tend to be always online, and always accessing Email. IT professionals
also tend not to like a lot of product hype. Bottom line specs, clear benefi ts and
points that evidence ROI will win them over. White papers are also a big favorite
within the IT community as are analyst research reports and product reviews. Web
casts are also becoming an effective medium to approach the IT professional with
a highly targeted message.
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