Positioning - Konica Minolta bizhub C280 Product Manual

bizhub C360/C280/C220

Positioning

COMPETITIVE TRENDS
Competitors continue to strengthen their color-based printer/copier product
offerings and develop strategies to transition traditional monochrome users
to color-based devices. While the competition is strong, Konica Minolta
competitors cannot match the color output quality of the bizhub OP products
nor can they match the standard security capabilities and versatile feature set
offered by Konica Minolta products.
POSITIONING THE C360/C280/C220
The bizhub C360/C280/C220 are low to mid-size offi ce workgroup devices
that can meet the needs of several diverse markets:
• Low to mid-size-volume graphic color workgroup environments
that need advanced queue management, color matching and color
calibration capabilities in addition to outstanding color output.
• Low to mid-size volume workgroup monochrome replacement device.
• Low to mid-size volume color workgroup environment that requires
consistent, professional-looking color output.
For more information regarding the bizhub C360 series competitive products,
please see the bizhub C360/C280/C220 Competitive Guide.
Market Trends and Positioning
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