Why Touch Screen Technology; An Intuitive User Interface; Reduces Help Desk Costs; Reduces Cost Of Sales - Ingenico Elite 510 Supplementary Manual

W
HY TOUCH SCREEN TECHNOLOGY

An Intuitive User Interface

Touch screens can be designed to display
transactions in an easy-to-view manner that
enabled new or experienced operators to use the
terminal with no or minimal training. Touch
screens can also be programmed to display only
what is necessary to complete the particular step
of the transaction, eliminating operator confusion.
A touch screen application can be programmed
to feature short cuts and context-sensitive help,
which provides only that help information an
operator or manager needs to complete that
segment of the transaction. A franchisee of Taco
Bell that installed touch screen technology stated,
"Touch screens have transformed the way we
serve our customers. It was overwhelming how
quickly touch screens were accepted and
embraced by both our employees and customers.
Ninety-nine percent of our business is now
handled via touch screens".
5 For additional information about Touch Screen Technology and how it can benefit you, please visit www.ingenico-us.com
or www.ingenico-ca.com
5

Reduces Help Desk Costs

When terminal operators and store manager/
owners use an intuitive user interface, the
frequency of calls to the supporting help desk
drops dramatically. The percentage of decrease is
dependent upon the touch screen layout and the
complexity of the transaction set. Ingenico's
e N -Concert Consulting Services professionals can
assist in designing the user-friendliest screens
and transaction formatting possible.

Reduces Cost of Sales

When terminal operators and store manager/
owners are provided with an intuitive user
interface, the need for the merchant bankcard
salesperson to visit the retailer to resolve training
and operational issues is dramatically reduced.
This provides two advantages:
• The salesperson has more time to sell
• The merchant is happier and is more readily
open to new services
11.