Variable Data Printing Jobs; Vdp Document Formats - Xerox CX PRINT SERVER 550 User Manual

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Variable data printing jobs

VDP document formats

Variable data printing
jobs
Variable data printing (VDP) is a form of on-demand digital printing
that produces customized or personalized documents targeted to a
specific individual. Within a single document design, elements such
as text, graphics, and images differ from one printed page to the
next based on recipient information garnered from a database.
These documents can include bills, targeted advertising, and direct
mailings.
A VDP job is composed of booklets, which are personalized copies
of a document. Each page in a booklet is constructed as a
collection of individually RIPed elements that can differ from
booklet to booklet, including text, graphics, images, and page
backgrounds. These elements are self-contained graphical entities
that may be line art, text, RIPed images, or a combination of these.
There are two types of elements in VDP jobs:
Unique elements, which are used only once for a specific
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individual or purpose. An individual's name is an example of a
unique element.
Reusable VDP elements, which can be used more than once in
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different pages, or booklets within the same job. A company
logo is an example of a reusable element.
Note: The VDP Management tool enables you to share and reuse VDP
elements between jobs. The VDP Management tool is available only with the
Professional Power Kit.
The CX print server can process VDP jobs that are in one of the
following file formats:
Variable Print Specification (VPS)
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Personalized Print Markup Language (PPML)
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Variable Data Exchange (VDX)
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PostScript PDF
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Xerox Variable data Intelligent Postscript Printware (VIPP)
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Variable data printing (VDP) jobs are created using VDP authoring
programs that support Variable Print Specification formats. Most
VDP authoring programs can convert VDP files to conventional
PostScript files, which can also be processed by the CX print