Toshiba Strata CIX40 General Description Manual page 115

Modify features and create new ones
FeatureFlex adaptability and feature customization tools provide a level of next-generation
flexibility you have probably only dreamed about.
• You can customize the functionality of the system beyond the programmable options provided
by the standard system software or administration interface, so your specific needs can be met
much better.
• You can modify existing features and create new ones.
• Not just the call processing, but blended features that work between all applications and
resources of the entire system, including voice mail, CTI applications, etc.
• This is done through script editor capabilities, within the Strata Media Application Server, to
interpret the code, re-order and process functions, follow custom routing, etc.
For example, you can use simple programming logic to create a call screening list of callers who
get routed to try all your telephone numbers, internally, externally, or your cell phone. When the
system finds you, it tries this number first when the next call comes in or you could create a call
screening list of callers who you always want send to voicemail. You can even play special
greetings to certain callers. All this and more is possible using FeatureFlex, the adaptability
capabilities available with the Toshiba Strata CIX business communication system.
FeatureFlex allows users to customize their own individual features to help them be more efficient.
FeatureFlex makes the resources of the system available to create new or blended features and
applications company-wide, by department, or for individual users, right down to the market of
one!
The next "Killer Application" will be different for every customer
Today, we would probably be wrong if we tried to guess what the next "Killer Application" will be
to most customers. That's why Toshiba has focused on the "Killer Enabler" that allows enterprises
to create their own Killer Application, which may be different for every individual user. With
FeatureFlex running on the Strata Media Application Server, the Strata CIX provides the Killer
Enabler, which allows us to address this "Market of One." Users can now customize their systems
in hours and days instead of waiting months or even years for their equipment manufacturer to add
the features they want.
For example, using the system's built-in Tool Command Language (Tcl) scripting language,
enterprises can create applications that allow them to:
• Connect with back office systems to allow important information, such as inventory
management, to scroll across the telephone LCD or PC screen.
• Connect with online sources for information, such as stock prices, weather temperatures,
currency valuations, and more.
• Set up call management features that provide special handling for important calls, such as
follow-me routing to forward calls to another number. It also can be set up to route calls from
unknown callers (or any designated callers) directly into voice mail.
The CIX is architectured to provide blended solutions, users can modify and create new features
"on the fly", which combine call handling with messages or other functions. The CIX is also
compatible with TAPI, CSTA, and CTI databases via various scripting languages.
Strata CIX General Description 12/07
Strata Media Application Server and
Integrated Voice Mail Cards
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